Over the years the economic progress as well as an increasing consumer awareness have rendered traditional marketing methods applied in markets less and less effective. Entrepreneurs come up with new systems of visual identification in order to reach broader groups of prospect customers. This practice has significantly influenced upon the manner in which trademarks are presented, and it also impacts the way consumers perceive the same. These developments make it essential to modify legal systems to adapt them to current market requirements. In consequence, changes made in this field have also enabled registration of signings which could not have been registered until now, due to technological limitations.