
Concluding distance contracts inevitably involves the risk of violating the consumer’s privacy. A consequence of technological development is the practical possibility of establishing commercial contact with the consumer at any place and time chosen by the entrepreneur. Taking into account the ambiguity of the concept of privacy, the way it is understood in the examined context requires clarification. It is also necessary to present the basic ways of protecting the consumer against unsolicited commercial information (marketing messages) from the entrepreneur. This issue was noticed by the EU legislator, which introduced legal regulations aimed at protecting privacy in subsequent directives, which were then implemented into national law. The aim of the article is to briefly discuss these provisions. Not only the current legal status, but also planned amendments in this area are analysed. The classification of privacy as a personal interest also justifies referring to the problem of civil law measures for its protection.