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Journals name baner

Nr 1(18) (2023)

Artykuły

Branding of jihadi terror. An organizational theory understanding of jihadi terrorism

Opublikowane: 2023-06-28

Abstrakt

Since 2001, jihadism as a socio-political movement of waging jihadi violence has been prominent in international relations and security. The dominant discourse has been that jihadism is a religious phenomenon, in which violence is drawn from 19th and 20th century Wahabist and Salafist movements. This research argues that jihadism has been influenced by imperialism and for over two centuries has shaped itself as an organized phenomenon. Jihadism continues to evolve as an organized and branded phenomenon incorporating religious, political, economic and social goals to facilitate violence. The absence of engagement strategies with local communities to reduce radicalisation has – in part – caused a failure to address jihadist violence. This research suggests that social entrepreneurship is an underexplored engagement route, which encourages locals to own social issues like radicalization. This research utilises management science insights, particularly brand management, communication-based organizations, and social entrepreneurship, applying them to the evolving challenges presented by so-called jihadist groups.

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