The article is an attempt to determine the influence of the media on the attitudes of a man who uses the products of technology at the end of the 20th century and the beginning of the 21st century. The author refers to the scientific achievements of bp. Adam Lepa, in a special way to media studies intuitions contained in the book Media and attitudes. The author’s attention focuses on the following issues: an anthropological view of the media in the face of the passage of time, the perception of the reality of the media in the 5G zone, the topicality of the message in the digital world.