The main purpose of the paper is to analyze the statements and entries of Wojciech Cejrowski posted on Facebook, blog and YouTube channel in terms of rhetoric. Twenty-five research materials were thoroughly examined. The article consists of two parts. In the first, the issue of rhetoric and social media is discussed. The second part of the article describes the results of the analyzes and conclusions. The work answers the question whether Wojciech Cejrowski uses rhetoric in the published content and what is it characterized by.