The article consists of three parts. The first of them presents the profile of Piotr Siara as a rapper along with his short biography. The second part describes the rapper’s communication structures on the indicated platforms and explains the phenomenon of their operation. The third part presents the media image of Piotr Siara through the way he perceives his addictions presented in his songs and answers the question of how creating rap music influenced his conscious decision to undertake therapy. The author used the exploratory-descriptive method and the method of critical content analysis.