The author of the publication presents and describes the beginnings and results of the image crisis in the media life of actress Barbara Kurdej-Szatan, who to this day faces the consequences of her comment she posted in connection with the recording of the so-called “turning back” migrants from the Polish-Belarusian border. This is a situation related to one of the largest contemporary migration crises in post-war Europe. The author used the press content analysis method.