This article examines the evolution of propaganda narratives in Vladimir Putin’s official speeches from 2007 to 2024. It aims to identify changes in political discourse, rhetorical strategies, and mechanisms of manipulative influence in Russian state rhetoric. The analysis is based on a cognitive-discursive approach and the author’s 4M model, covering mental spaces, emotional manipulation, metaphorical framing, and large-scale distortion. The material consists of selected public speeches concerning international security, Ukraine, and the idea of a multipolar world. The findings show a shift from a relatively rational critique of the unipolar world order in 2007 to emotionally mobilising rhetoric based on frames of existential threat, historical mission, and struggle for survival. The analysis reveals the intensification of the Russia–West opposition, the growing use of intimidation and enemy demonisation, and the increasing reliance on historical and mythological constructs to legitimise political decisions. The article argues that these narratives construct a stable cognitive model in which Russia is presented both as a victim of external aggression and as a defender of global justice. The study demonstrates the usefulness of the cognitive-discursive approach for analysing contemporary political propaganda.