The aim of this publication is to present and classify various legal arguments that may form the basis for claims brought by victims of financial misselling. In carrying out this task, the author has examined the phenomenon from the perspective of unfair market
practices, breaches of good practice, the concepts of tortious and contractual liability, as well as unjust enrichment resulting from the invalidity of a contract due to the consumer being under the influence of error at the time of concluding the contract. The conclusions, meanwhile, present, amongst other things, guidance on selecting the optimal litigation strategy aimed at the effective enforcement of the claims of those who have suffered loss.
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