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No. specjalny (2023)

Articles

Who is a better translator – AI or human? A viewer-based study on AVT

DOI: https://doi.org/10.25312/2391-5137.NS23_anbi  [Google Scholar]
Published: 2023-12-11

Abstract

This article investigates the differences between human and AI-generated translations of film dialogue, using Shazam! Fury of the Gods (2023) and its Polish dubbed version as a case study. By selecting linguistically and stylistically challenging fragments, such as idioms, humor, slang, and sarcasm, the study compares the two translations. The research is supported by a survey involving 80 Polish respondents, who were asked to guess which translations were done by a human and which by AI, and to indicate their preferences. Results show that most respondents could correctly identify the human version, though preferences were more varied. The analysis reveals that AI struggles with informal tone, idioms, and emotional depth, while human translations, despite occasional risks, better reflect the speaker’s tone and cultural context. The study contributes to ongoing discussions in translation studies on the limits of machine translation in creative audiovisual texts.

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