
This article explores the phenomenon of diminutives in language, which can be perceived both negatively – as infantilizing or inappropriate – and positively, as a natural evolution of language and a means of expressing emotion. The use of diminutives often serves emotional and communicative functions, fostering closeness, affection, or sympathy between interlocutors. This is particularly evident in the context of contemporary sales broadcasts, such as those on Facebook, where diminutives help build relationships with customers and create a friendly atmosphere. However, despite existing studies, this topic still includes areas that remain insufficiently explored.
The aim of the article is not only to analyze and identify these phenomena, but also to uncover their origins and significance.
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