The article explores the concept of “province” in Russian culture through an analysis of the film text “Chiki” (“Chicks”), regarded as a valuable and representative source of both linguistic and extralinguistic information. As a multimodal construction encompassing two semiotic systems (verbal and non-verbal), the film text demonstrates significant potential to influence the mentality of representatives of the culture and to shape their national identity. The study focuses in particular on the verbal component of the series: the lexical and stylistic features of the protagonists’ dialogues, the expressive means of language, and the key linguistic markers that reveal the phenomenon of provincial mentality within Russia’s socio-cultural space. The main objective of the author is to model the image of the contemporary Russian province through the prism of film discourse, employing both linguistic and contextual approaches.
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