In the article, we analyse the language of Nazi propaganda in selected 1939–1945 issues of „Krakauer Zeitung”, the daily published in Cracow-based General Government (pol. Generalne Gubernatorstwo) and meant to be one of the most important instruments of the Nazi manipulation among the Polish population. Specifically, the attempts are made to identify and reconstruct some of the intended propaganda objectives behind selected linguistic expressions, with pathos and pride in focus.