The article presents lingual analysis of Wroclaw’s restaurants’ names. Among examined names (more than 100) we can find a few categories e.g. referring to served dishes, special dish of the place or localization of its. First of all these names have to invite clients to visit, but they also act of locating. Beside Polish names there is a big group of foreign language names (Italian, French, American). The naming, which are counted to urbochrematonims, is a very large group of nominations, which analysis allowed to indication of naming trends, which appear in contemporary city.