This article is a review of research on the socio-cultural image of the dog. The author presents different systems of perceiving this animal depending on the time and type of text. The article considers studies on the occurrence of the dog in literature, film and applied texts. Important material in the study of the perception of dogs was extracted from dictionaries containing a catalogue of culturally fixed phraseological compounds. Newer sources, especially online, also proved valuable. Tracing the various studies of dogs in selected texts made it possible to show how the image of the dog has changed and to identify the main factors influencing these changes, as well as to formulate forecasts for further transformations in how it is perceived.