The article characterizes Polish greetings sent on postcards in the second half of the 20th century. The analysis comprises the position of greetings in the structure of texts, their linguistic form (including names of the sender, recipient and place from which they are sent), pragmatics and other politeness formulas accompanying them. The study proves that greetings (or their components) perform several functions in postcard messages, as they identify people and places, evaluate them and serve as a means of expression, but the most important function of greetings is polite maintenance of contact between correspondents.
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