Abstract: This study presents an analysis of the concept “Turk” in the Serbian cultural and linguistic stereotypical consciousness based on its common usage in the language. It is in such phraseological units the results of the centuries-old coexistence of two peoples – the Slavs and the Ottomans – are clearly visible. The language material represented in this article shows and proves the fact that the ethnonym “Turk” (türk) in Serbian culture and mentality has long acquired the status of a concept and it is an essential part of the Serbian linguistic picture of the world.